RMA

Marketing campaign management and analytics platform

RMA is a web application used by marketing agencies and their clients to plan, create, review, and approve marketing campaigns — including social media posts, email campaigns, and articles — from first draft through to publication, all in one shared workspace. Marketing teams use RMA to submit content for approval, clients use it to review and sign off on that content, and both sides use it to track how published campaigns are performing afterwards.

What you can do in RMA

• Create marketing campaigns (social posts, emails, articles) and route them through a review and approval workflow within your organization
• Get notified the moment content is ready for your review, and approve or request changes directly in the app
• Publish approved content to connected channels such as Facebook, Instagram, and LinkedIn
• View a Performance dashboard for your campaigns and channels, including your website's traffic and engagement data pulled directly from your own Google Analytics (GA4) property
• Manage multiple client organizations and their users from a single account, if you work across several brands

How the Google Analytics connection works

On the Performance page, a user can click "Connect Google Analytics" and sign in with their own Google account. During that sign-in, Google asks for permission to let RMA read that user's Google Analytics data (the analytics.readonly scope) — nothing is accessed before the user explicitly grants this. Once granted, the user picks which GA4 property to view from the accounts their Google login has access to, and RMA fetches metrics such as sessions and active users for that property over the last 30 days, displaying them as a table on their own Performance dashboard inside RMA. No other Google data is requested, and the connection can be removed at any time from RMA's Settings page or from the user's own Google account.

How the Meta (Facebook & Instagram) connection works

Under Koppelingen (Connections), an admin can click "Verbinden" to link RMA to Meta and sign in with a Facebook account. During that sign-in, Meta asks for permission to let RMA list and publish to Facebook Pages and connected Instagram accounts that account manages, and to read basic engagement metrics for posts RMA publishes. Once granted, an admin picks which Facebook Page (and its connected Instagram account, if any) each client organization should publish to. RMA then uses that connection to publish approved campaign content to the selected Page/Instagram account and to fetch performance insights for posts it published. The connection can be removed at any time from RMA's Koppelingen page, which immediately deletes the stored Meta access tokens.

Full details are in our Privacy Policy, Terms of Service, and Data Deletion Instructions.